Growth
Selling online, messaging, advertising and keeping customers. 8 guides.
Loyalty & marketing
- Loyalty programmeEnrol customers, let them earn points at the till and on sales, spend points as a discount, move through tiers and keep points liability in the books.
- Gift cardsIssue paid or promotional gift cards, take them as payment at the till and on sales, refund to store credit and keep the liability right in the books.
- Customer segmentsGroup customers by what they spend, how often they buy and how recently, recount them every night, add people by hand and aim promotions at a segment.
- Promotions and discountsCreate percent or amount off, buy X get Y, tiered and free shipping offers, with or without a code, applied on orders, the till and online stores.
Messaging
Online selling & ads
- Sell onlineChoose which products appear on your connected online stores with one Sell online switch, separate from Active, so raw materials never get published.
- Ad attribution, ROAS and POASSee which ad campaign brought each order, compare spend with net revenue and real profit, book ad spend, and report a cash-on-delivery sale only once paid.
- Meta catalogue, Pixel and Google MerchantSend products to a Meta catalogue and Google Merchant Center with one id everywhere, and run the Meta Pixel without counting any order twice.