Ads & attribution
10 guides in Growth.
- Ad attribution, ROAS and POASSee which ad campaign brought each order, compare spend with net revenue and real profit, book ad spend, and report a cash-on-delivery sale only once paid.
- Set up order attribution, step by stepConnect your WooCommerce store, install the CFI Order Attribution plugin, tag your ads and connect ad accounts, so each order shows the campaign that brought it.
- The CFI Order Attribution pluginEvery setting of the WordPress plugin that records each order's ad source after consent, loads the Meta Pixel once, and keeps approved unpaid orders.
- The attribution Health tabWhat each number on the attribution Health tab and the ad-platform health cards means, what good looks like, and what to do when something turns red.
- Reading the ROAS report and InsightsHow to read every figure on the attribution ROAS report and the Insights tab, with worked examples, and which decisions each one supports.
- Cash-on-delivery conversionsWhy a cash-on-delivery order reaches Meta, TikTok, Google or Microsoft as a Purchase only once the courier's cash is settled, and how to read each status.
- Consent and privacy for adsWhat shoppers see and choose, what is kept with and without consent, Global Privacy Control, how long ad-click data is kept and how to answer privacy requests.
- Meta: Pixel, Conversions API and catalogueConnect your Meta ad account, send paid orders through the Conversions API, run the Meta Pixel on your shop without double counting, and test it all first.
- Google Ads: Data Manager, GA4, Consent ModeConnect Google Ads, send only paid orders as conversions, correct refunds and refusals, and see how Consent Mode and GA4 fit with the store plugin.
- TikTok, Microsoft and other ad platformsConnect TikTok, Microsoft Advertising, LinkedIn, Pinterest and Snapchat for spend, send paid orders to TikTok and Microsoft, and import spend from a file.